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Off-Road Market Stats

Even with the downturn in the economy, motorsports has the greatest fan participation and brand loyalty of any other sport in the world.

 

 

The Off-Road Market is valued at $4.6 billion (Advanstar Communications Corporate Research Department - June 2005)

 

Off-Road Enthusiasts Are Passionate…

 

81% plan vacations around off-road activities or events

 

50% are off-road or at events on either a monthly or weekly basis

 

70% travel more than 100 miles on average for off-road activities or events

 

44% travel more than 200 miles on average for off-road activities or events ...

 

 

And Spend Money To Prove It!

 

92% purchased off-road products over the past 12 months

 

59% spent $1000 or more on off-road products over the past 12 months

 

25% spent $5000 or more on off-road products over the past 12 months

 

 

They Are Active Off-Road Motorsports Enthusiasts!

 

66% Desert

 

46% Motorcycle / ATV

 

44% Trail Riding

 

44% Sand

 

35% Mud

 

27% Rock Crawling

 

22% Tough Truck Series

 

22% Short Course

 

 

They Are Heavy Users Of Off-Road Vehicles

 

73% Trail Ride

 

47% Sand Dunes

 

44% Commute

 

32% Competition

 

30% Hunting / Fishing

 

27% Snow

 

25% Deep Mud

 

21% Rock Crawl

 

 

They Have High Vehicle Ownership

 

89% Trucks / SUV's

 

79% Motorcycles or ATV's

 

64% Full-Sized Vehicles

 

60% Compact Vehicles

 

 

They Have High Vehicle Purchase Intentions

 

65% Motorcycles or ATV's

 

54% Trucks or SUV's

 

35% Full-sized Vehicles

 

13% Compact Vehicles

 

 

Off-Road Enthusiast Profile

 

97% Male

 

29.9 Years Median Age

 

$111,000 Average Household Income

 

53% Own 2 or more off-road vehicles

 

93% Attended an average of 5.2 off-road events in the past 12 months

 

 

OHV Manufacturers or Distributors

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